We Believe: Traffic Should Be a Long-Term Asset, Not Ad Spend

We specialize in technical SEO architecture for Shopify brands, building sustainable organic traffic growth systems through architectural innovation.

Learn Our Mission

Our Mission

In today’s digital marketing landscape—increasingly reliant on paid ads—we’ve identified a fundamental problem: most e-commerce brands’ traffic depends entirely on continuous ad spending. Stop the ads, and traffic vanishes overnight.

We believe traffic should become a brand’s long-term digital asset, not a recurring expense. Through technical innovation, we’ve built a sustainable SEO traffic system for Shopify brands, making organic traffic a stable engine for growth.

This isn’t just a technical solution—it’s a rethinking of e-commerce growth. We help businesses shift from “ad dependency” to “asset accumulation,” ensuring every piece of content becomes future traffic equity.

Beliefs That Drive Us

Long-Termism

We avoid short-term tactics, focusing instead on building traffic assets that last 3–5+ years.

Technical Depth

We solve problems at the architectural level—not with surface-level optimizations.

Client Success

Our success is built on our clients’ growth—our interests are fully aligned.

Innovative Thinking

We challenge conventions to find more effective, sustainable solutions.

Data Ownership

We firmly believe brands should fully own their data and digital assets.

Global Perspective

We design solutions for global markets—not limited to any single region.

Our Growth Path

2021

Idea Genesis

While serving multiple Shopify brands, we identified the widespread “ad dependency” problem and began exploring architectural solutions.

2022

Technical Validation

Partnered with 3 pioneer brands to validate our main-domain SEO content engine, achieving 300%+ organic traffic growth.

2023

Product Launch

Officially launched the ShopXN solution with standardized deployment processes, serving 15+ brands.

2024

Deep Specialization

Focused exclusively on the Shopify ecosystem, enhanced multilingual SEO capabilities, and began serving Chinese brands targeting Western markets.

Who You’ll Work With

We’re a results-driven, technically skilled team with dual expertise in e-commerce operations and engineering.

Tony Lao

Founder & SEO Architect

20 years of SEO experience, former Google SEO team lead. Specializes in e-commerce SEO architecture, having led SEO overhauls for multiple million-traffic e-commerce projects.

Sarah Wang

CTO

Full-stack engineer with 8 years of CDN and cloud architecture experience. Leads technical design and performance optimization for the ShopXN system.

Michael Liu

Growth Strategist

E-commerce growth specialist who has served 50+ cross-border brands. Translates technical architecture into tangible business outcomes.

Our Philosophy

We believe the best growth comes from focusing on long-term user value—not short-term traffic acquisition. By building sustainable SEO systems, we help brands establish lasting trust with users, turning every search into an accumulation of brand equity.

— The ShopXN Team

Partner with a Team That Believes in Long-Term Growth

If you’re seeking sustainable growth—not just another ad optimization tactic— we might offer you a different perspective.

Schedule a Team Call