Evidence register
Affected URL samples, screenshots, signal conflicts and validation notes.
See our control areas →Evidence-led diagnosis
Find what blocks growth—then prove what to fix first.
A useful Shopify SEO audit does not produce 300 unranked warnings. It connects search demand, page purpose, technical signals and commercial impact.
SHOPXN / AUDIT BRIEFILLUSTRATIVE
Decision readiness
B−
12 samples · 4 templatesB−
Index signal alignment68%
Revenue-page coverage74%
Schema validity91%
Evidence completeness56%
The evidence matrix
Every finding has a consequence and an owner.
We sample real URLs, compare signals and translate technical symptoms into business decisions.
Control area
Evidence
Status
Decision
Crawl & URL inventory
Products, collections, filters, articles
Products, collections, filters, articles
Server responses + crawl sample
Risk
Consolidate parameter paths before expanding content.
Indexation alignment
Canonical, noindex, sitemap, internal links
Canonical, noindex, sitemap, internal links
Signal-by-signal comparison
Risk
Resolve contradictions on revenue templates first.
Search opportunity
Queries, landing pages, competitors
Queries, landing pages, competitors
GSC + demand clusters
Ready
Build one authoritative page per distinct intent.
Measurement
GA4, Search Console, lead events
GA4, Search Console, lead events
Event and attribution test
Ready
Review page-level clicks, leads and assisted revenue.
What you receive
A decision pack, not a crawler export.
Impact model
Priorities ranked by reach, severity, confidence and implementation cost.
How priorities are set →90-day roadmap
Sequenced actions with owners, acceptance criteria and measurement windows.
Discuss your roadmap →Audit process
Four gates from symptoms to action.
Each stage narrows uncertainty before development or content spend begins.
Collect
Access, business goals, page types, search data and technology inventory.
Verify
Inspect representative URLs and reproduce every issue on a real template.
Prioritize
Join technical risk to demand, revenue exposure and implementation effort.
Validate
Define what “fixed” means and how results will be monitored after release.
Turn an uncertain SEO backlog into a plan.
Start with a focused assessment of the pages that matter most.