Search Console describes search visibility. GA4 describes measured visits and events under its collection and consent conditions. Your lead or order system records business activity. These systems should be reconciled; none alone proves that SEO caused a sale.
| Stage | Evidence | Do not infer |
|---|---|---|
| Discovered and indexed | URL Inspection status with time and canonical | A submission receipt is not indexing |
| Search visibility | Page/query/country/device clicks and impressions | Sitewide average position is not a target keyword rank |
| Visit and interaction | Landing sessions and validated events | A page view is not a qualified inquiry |
| Qualified inquiry | A saved request reviewed by an operator | Registration alone is not demand |
| Revenue | Verified contract/payment or order record | Traffic growth alone is not revenue attribution |
