SEO decision workbench

Shopify SEO tools, worksheets and implementation guides

Validate the signal, estimate the opportunity and leave an evidence trail before committing development or content budget.

Browse tools Open the checklist

Technical

Scenario

Workflow

signal-check / collection-template

canonicalPASS · self-referencing

robotsPASS · index, follow

schemaWARN · offer mismatch

hreflangCHECK · return link

decisionFix schema before content expansion

Illustration only — this is not a live scan of your website.

Choose by the output you need

Available here	What it does	What it does not do
Click scenario calculator	Calculates impressions × an assumed CTR	Does not fetch Google data or forecast rankings
CSV evidence worksheet	Provides fields for your observed findings	Does not run a website scan
Technical and hreflang guides	Explain what to test and how to record it	Do not certify a store as technically correct

Start with the question, not the software.

A calculator, a downloadable worksheet and reading guides. The guides do not scan your site.

Index signal guide

Compare response, robots, canonical, sitemap and internal link signals on sampled URLs.

Open control points →

Hreflang implementation guide

Document every localized URL, self-reference and reciprocal return relationship.

Review multilingual strategy →

Click scenario calculator

Use your own impressions and click-through rate assumptions. This is arithmetic, not a ranking prediction.

Use the calculator →

Evidence register

A blank CSV with URL, evidence, owner and acceptance-test columns. Fill it with observed facts, not assumed passes.

Download blank CSV worksheet →

Query-to-page planning guide

Group Search Console queries by intent before deciding whether to update or create a page.

Read the planning guide →

New: audit product data for AI shopping →

Implementation consultation

Check redirects, metadata, schema, analytics and mobile behavior before every SEO release.

Ask about implementation →

Calculate a scenario from explicit assumptions.

Formula: monthly impressions × assumed CTR ÷ 100. Neither input is supplied by Google Trends. Enter an observed baseline or your own scenario; no default growth assumption is imposed.

Monthly impressions (observed or assumed)Assumed click-through rate (%)

—scenario monthly clicksEnter both inputs. This does not predict rankings, indexing, future impressions or sales. Inputs stay in this browser.

A tool is useful only when it changes a decision.

Save the input, timestamp the output, assign an owner and define the validation date.

01 / QUESTION

Frame

Write the business or search question in plain language.

02 / SAMPLE

Measure

Use representative URLs and preserve the raw evidence.

03 / DECISION

Act

Choose one owner and one unambiguous acceptance condition.

04 / RESULT

Review

Compare the outcome against the baseline after a realistic window.

Need the full system behind the tools?

We design the architecture, controls and operating rhythm around your brand.

Discuss your system