Evidence-led diagnosis

Shopify SEO assessment for system planning

Map current storefront, content and search constraints before designing a main-domain content system. The assessment defines architecture inputs and acceptance criteria.

What to prepare and what remains private

Start with your store URL, target markets, goals and known symptoms. Access to Search Console or analytics is agreed only when needed and with the least necessary permission. Do not send passwords through the inquiry form. An audit is diagnosis and prioritization; implementation is included only when explicitly scoped.

An example finding, not a customer result

FieldIllustrative record
URL/collections/desk-lamps?sort_by=price-ascending
ObservationA parameter URL and its canonical target disagree with the intended index policy.
EvidenceResponse, rendered canonical, internal links and Google-selected canonical; each with a timestamp.
DecisionConfirm whether the parameter serves a distinct search task before changing any rule.
AcceptanceRecheck the affected URL and target; retain the prior configuration and distinguish technical validation from later indexing.
01

Every finding has a consequence and an owner.

We sample real URLs, compare signals and translate technical symptoms into business decisions.

Control area
Evidence
Status
Decision
Crawl & URL inventory
Products, collections, filters, articles
Server responses + crawl sample
Risk
Consolidate parameter paths before expanding content.
Indexation alignment
Canonical, noindex, sitemap, internal links
Signal-by-signal comparison
Risk
Resolve contradictions on revenue templates first.
Search opportunity
Queries, landing pages, competitors
GSC + demand clusters
Ready
Build one authoritative page per distinct intent.
Measurement
GA4, Search Console, lead events
Event and attribution test
Ready
Review page-level clicks, leads and assisted revenue.
02

A decision pack, not a crawler export.

03

Four gates from symptoms to action.

Each stage narrows uncertainty before development or content spend begins.

01 / BASELINE

Collect

Access, business goals, page types, search data and technology inventory.

02 / SAMPLE

Verify

Inspect representative URLs and reproduce every issue on a real template.

03 / CONNECT

Prioritize

Join technical risk to demand, revenue exposure and implementation effort.

04 / ACCEPT

Validate

Define what “fixed” means and how results will be monitored after release.

04

Turn an uncertain SEO backlog into a plan.

Start with a focused assessment of the pages that matter most.

Get an audit brief